The Avera Systems Blog
Practical marketing tips for contractors and home service businesses. We write about getting found on Google, earning more reviews, following up with leads fast, and turning calls into booked jobs. No fluff, no theory, just the things that actually move the needle when you are running jobs all day and only have time to read between them. Grab a coffee, pick a post, and find one thing you can put to work this week.
Missed Calls Are Costing You Jobs. Here's the Fix.
You can't answer the phone from a roof. Here's how to stop losing the jobs that come in while you're working.
How Contractors Get More Google Reviews | Avera Systems
Your customers like your work. They just forget to say so on Google. Here's a simple system that fixes that.
What a Contractor Website Needs to Book Jobs | Avera
A pretty website that doesn't make the phone ring is just an expense. Here's what actually turns visitors into customers.
Google Business Profile Checklist for Contractors | Avera
For a lot of homeowners, your Google Business Profile is your first impression. Here's how to make it a good one.
Shared Leads vs. Owning Your Leads | Avera Systems
Paying for leads that four other contractors are also calling gets old. Here's what it looks like to own your lead flow instead.
A Simple Seasonal Marketing Calendar for Contractors
Most contractors have busy seasons and slow ones. A few well-timed messages to past customers can smooth that out.
How Fast Should Contractors Respond to New Leads? | Avera
The first contractor to reply usually gets the job. Here's how to respond to new leads fast, even when your hands are full.
Roofing Marketing After a Storm: First 72 Hours | Avera
A storm hits and the phone rings nonstop. Here's how roofers win the first 72 hours and fill their schedule.
HVAC Marketing for the Slow Season | Avera Systems
HVAC is a roller coaster. Here's how to keep the schedule full in the slow months between the heat wave and the cold snap.
How to Ask for a Google Review Without It Being Awkward
You finish a job, the customer is happy, and then no review. Here's how to ask at the right moment without it being weird.
What to Put on a Contractor Business Card | Avera Systems
A business card can win calls and reviews, or it can be forgettable. Here is what to put on it, what to cut, and how a QR code does the heavy lifting.
Should Contractors Text Customers? Rules and Tips | Avera
Customers prefer texts over calls. Here is how contractors can text leads and customers the right way, without running into compliance problems.
How Plumbers Can Win More Emergency Calls | Avera Systems
Emergency calls go to whoever answers first. Here is how plumbers show up in the map, answer after hours, and book the job before the next guy.
Landscaping Marketing Calendar: Spring to Winter | Avera
Landscaping is seasonal by nature. Here is a month by month marketing calendar that keeps your crews busy from the first spring cleanup to the last snow.
Turn Past Customers Into Repeat Jobs | Avera Systems
Your easiest next job is someone you already worked for. Here is how to reactivate past customers for repeat work and referrals.
Local SEO Basics Every Contractor Should Know | Avera
Local SEO is how you show up when homeowners nearby search for what you do. Here are the basics every contractor should know.
How Remodelers Should Follow Up on Big Estimates | Avera
Big remodel estimates take time to close. Here is a simple follow up plan that keeps you top of mind without being pushy.
More Referrals Without Paying for Leads | Avera Systems
Referrals are the best leads you can get. Here is how to earn more of them without paying for lead services.