Marketing for Landscapers That Fills the Season and the Off Season
Landscaping is one of the most seasonal trades there is. Spring startup, summer maintenance, and fall cleanup are your busy windows, and winter goes quiet. The challenge is filling the busy months without losing leads, and keeping income coming in when the phones slow down.
During the rush, your phone rings nonstop and your crews are already booked. A quote request that sits in an inbox until evening is a job you lost to the landscaper who texted back in five minutes. During the slow months, the same past customers who would book a spring cleanup forget you exist unless you stay in front of them.
Then there is the design and build side. Hardscapes, patios, and full landscape plans are higher ticket jobs that homeowners research and compare. They look at your project photos, your reviews, and whether you show up when they search for landscapers near them. Landscaping marketing has to catch the in season lead, keep the off season schedule alive, and win the design build comparison, all without pulling you off a crew.
How Avera helps landscaping get more calls
Your website gets a maintenance page, a design and build page, and a seasonal cleanup page, each built for the phone and each sending quote requests to your phone as a text. A homeowner scrolling your project photos can request a quote in one tap. Learn about our website.
During the spring rush, calls come in while you are on a crew. The system texts the homeowner back from your business numbers in seconds, so the lead stays with you instead of going to the landscaper who picks up next. Learn about our missed call text back.
After a clean maintenance season or a finished install, a one tap text asks for a Google review. Before and after project photos and steady reviews are what win the next design build comparison shopper. Learn about our review requests.
Every quote request and chat gets an instant text reply, and a short follow up keeps the design build leads warm through the long sales cycle. The landscaper who follows up usually books the patio, not the one with the lowest bid. Learn about our lead follow-up.
Homeowners search for landscapers near me and lawn care in your town. We set up the on page SEO, your Google Business Profile, and the service area pages that put you in front of those searches right when the season opens. Learn about our local SEO.
What landscaping customers search for
Homeowners search for the exact service they want, from weekly mowing to a full backyard rebuild. Each of the services below should have its own page, written around how people search for it.
- Lawn care and mowing
- Landscape design and installation
- Hardscaping and patios
- Irrigation installation and repair
- Mulching and bed maintenance
- Tree and shrub trimming
- Seasonal spring and fall cleanup
- Snow and winter services
Seasonal marketing for landscaping
Spring: startup and cleanups
Promote spring cleanups, first cuts, and irrigation startup right when the season opens. This is your busiest booking window, so keep quote requests flowing to your phone and answer fast.
Summer: maintenance and installs
Push recurring maintenance and mid season installs while the schedule is full. Missed call text back saves the leads that come in while your crews are already out, and follow up keeps installs moving.
Fall: cleanup and projects
Send a fall cleanup and aeration reminder to past customers before the season closes. Fall is also a strong time to book design build projects for early spring, so stay in front of those leads.
Winter: plan and book ahead
Use the slow months to book spring design build projects and pitch snow services if you offer them. A winter campaign to past customers books the spring schedule before the rush even starts.
See it running on a real account
15 minutes. We show you the system live and tell you straight if it's a fit.
Book a 15-Minute CallFrequently asked questions
How do I keep work coming in during the winter slowdown?
A winter campaign to past customers books spring design build projects before the season opens, and snow services fill open slots if you offer them. Staying in touch is what keeps the off season from going completely quiet.
Will a website help me win design and build jobs?
Yes. Those are researched jobs where homeowners compare project photos and reviews. The right pages and quote requests that text you instantly turn comparison shoppers into booked projects.
How do I stop losing leads during the spring rush?
Missed call text back sends an automatic text from your business the second you cannot pick up, and every quote request reaches your phone instantly. You triage from one inbox between crews instead of losing leads to a full voicemail.
Do I need separate pages for mowing and design build?
Yes. People search for the specific service, so a maintenance page and a design build page each help you show up in the right search. A single generic page does not rank for the specific terms that bring real calls.
How fast can my landscaping site start bringing in calls?
The site launches with on page SEO and gets submitted to Google right away, and we set up your Google Business Profile at the same time. Quote request pages can capture leads from day one while rankings build over the season.
How it works
Quick Phone Call
(free)
We learn how your business runs, answer your questions, and recommend a plan. If it's not a fit, we'll tell you.
Onboarding and Build
(live within 14 days)
One onboarding call to collect your info, Google profile access, and customer list. Then we build your website and turn on your follow-up, review requests, and campaigns.
Launch
(short call)
We walk you through the two or three things you'll actually use, then it runs in the background while you work.